Krittika is the Creative Director and Founder of Maajhi, which humanizes loss, grief, and meaning through multidisciplinary offerings. A grief educator and death meditation facilitator trained by David Kessler, she is passionate about ensuring people have agency, dignity, and the right to die well—on their own terms. With 15 years of experience in research, behaviour design, and creative strategy, her work has been recognised by Forbes. Maajhi turned 10 in 2024 and continues to grow globally.