The indigenous Toda women from the Nilgiris are renowned for their distinctive, GI-tagged black and red embroidery. Inspired by nature, the pukhoor (motif) embroidery follows the base cloth’s warp and weft thread count, with artisans counting the threads with their fingers by merely stretching the material as they work.

For over two years, we have been working with senior Toda women artisans to reimagine their traditional art form with a modern aesthetic on sustainable fabrics and in new formats. Our goal has been to showcase the exquisite beauty of this rare art form to a contemporary and aesthetically driven audience. This journey is ongoing, and we remain committed to sharing this unique art form with those who appreciate it.