Sindhoor is a canine behaviour consultant, a canine myotherapist and an engineer by qualification. She is a TEDx speaker, the author of the book, Dog Knows and an independent ethology researcher studying the free-living dogs in India. Her studies have been published by IAABC and PPG blog in the US, were presented at the PDTE summit in the UK and were mentioned in the book Canine Confidential by Dr. Marc Bekoff and a National Geographic Bookazine called the Genius of dogs. She is currently pursuing her master's in Anthrozoology from Exeter University (UK) and is the principal and director of BHARCS. BHARCS offers a one of its kind, UK accredited level 4 diploma on canine behaviour and ethology and boasts of students from all parts of India and across the globe.