The indigenous Toda women of the Nilgiris are renowned for their distinctive, GI-tagged, black, and red embroidery. Inspired by nature, the pukhoor (motif) based design follows the warp and weft thread count of the base cloth. The artisans work their magic by stretching the material and counting the threads using just their fingers.
For almost two years, a team of us, including two senior Toda artisans, embarked on an (ongoing) journey to re-imagine this art form on fine, sustainable fabrics with newer formats and a contemporary aesthetic. While we continue to honour the traditional cotton that the artisans have long used, this marks a pronounced departure from the conventional towards a renewed approach to the art form. We work in close collaboration the artisans and select weavers, constantly exploring new materials and beautiful fabrics, especially woven to suit this unique thread-counting technique. Our unwavering mission is to bring the exquisite beauty of this rare art form to a modern, appreciative world.
Thirupurasundari sevvel –
Totally loved the beautiful piece of wearable art . From the personalised note to the packing – everything carried so much love and warmth . A way to support the artisans , the art and the community – through stunning unique wearable art.
ramya (store manager) –
Thank you so much. Your love and goodwill mean a lot to us and our artisans. Hope you enjoy wearing Till(zh)y!
Suman Tohani –
Love love love my new acquisition! Elegant and chic, light and breezy, this artisanal masterpiece captures the spirit of the Nilgiris. The meticulously embroidered red and black motifs are magnificently presented on a delicate cloud-like base of the finest cotton wool suitable for every climate and every occasion.
ramya (store manager) –
Suman, it makes us so happy to know that you like the stole and are enjoying it! Thank you so much for your warm, kind words of appreciation and for taking the time to write this special review – we are thrilled to hear it and we’ll share it with our artisans too. Love, Ramya